A July
6th article from JCK Online describes a robot that sells
retail. Actually it’s a Carnegie Mellon
University project called “AndyVision”.
It not only is able to describe and help customers find product in the
store, it can scan shelves to identify out-of-stock merchandise.
While the University actually uses this technology to help
run their campus bookstore, I don’t think many independent jewellery retailers
will be buying one and planning an extended vacation. You can identify your favorite author or
subject matter and select a book that interests you without the assistance of a
live person. We do it at the library all
of the time.
Jewellery is a phenomenally complex product to sell. If you believe that a robot could possibly do
your job, then you’re in the wrong business!
Embrace the difference. Study
product knowledge, develop your selling skills, build your network, entrench
yourself in the industry, maintain a list of descriptive phrases to romance
diamonds. Do everything that a robot
cannot, and you’ll have the keys to not only defeating retail robots but the
internet as well.
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