1st Todd 13:4

David Squires of InStore Magazine inspired me to write about love after reading his article called Do You Love Your Customers?  He makes a good point and even uses a classic 1980s John Cusack video clip to illustrate the point.

What is love?  Well here’s a jewellers rendition of a popular bible verse used at nearly every wedding I’ve ever been to (1 Corinthians 13:4-8,13).

Love is patiently waiting for your customer to get to the point, love is being kind enough to give the smallest of customers your best service.  It does not envy big sales made by coworkers, it does not boast of one’s own big sales, it is only proud in the accomplishments of the whole store.  It does not dishonor competitors, puts the client’s needs above one’s own, it is not easily angered, it keeps no record of the goofy things clients say.  Love does not delight in putting one over on a customer, but rejoices in good, honest and fair transactions.  It always protects the client, always trusts their motives, always holds a positive attitude, always perseveres even when it looks like the sale might be going sideways.  Extending that kind of love to clients will never let you down.  Where there is experience, new developments will prove you wrong; where there is fashion-sense, it will yield to the next fad; where there is knowledge, it will pass away...  And now these three remain: product knowledge, selling skills and love.  But the greatest of these is love.