Social networking is not for everyone!

 I think YOU need to be involved, but don’t forget that not all of your clients or target market are participating.  If they are, they might be checking their Facebook or Twitter account once per week, and never click-through to your posts or website.  You can encourage your “peeps” or your “tribe” to get involved in social networking.   You can give them incentives to check your fan-page daily for spectacular specials, but there’s still a large segment that need to be reached in conventional ways.

I love the realm of social media, but I don’t think it will ever be my only means for advertising.