I like golf because it’s a social game. If you want to meet new people on a golf
course, just pick-up the wrong ball. I
personally golf in the low 80s … any hotter than that, and I stay home.
It seems that the requests for sponsorship never end. When I was at Diamori, we used to get invited
to numerous golf tournaments every year.
While we were doing our part to support worthy causes, the charities
wanted us to receive promotional value for our contribution. At first I was happy to get out of the store,
set-up a banner and golf. The problem
was that I only got to meet three other people; the ones I golfed with.
Then we began to sponsor hole-in-one prizes and rather than
golfing, I hosted the “Beat the Diamori Duffer Contest.” On our designated hole, I would take a shot
at the green and every golfer who hit it closer to the hole would get their
name into a draw for a prize basket which included a polishing cloth, jewellery
cleaner, a Rolex wallet or similar swag, product brochures and a gift
certificate for a free ring sizing. They
also had a chance to win a Rolex watch by getting a hole-in-one. At the time, insurance against a hole-in-one
was about $13/$1,000 in value, so it cost $130 to give the opportunity to win
$10,000; which extends much higher if you only insure the wholesale value of a
prize.
The big benefit to this promotion was that I met 144
golfers, rather than just 3. I was there
to demonstrate the product and answer questions about our store. Because I enjoy golfing, I was also able to swing
my club 36 times. Most importantly, we
offered the golfers a fun experience.
When you are hit-up for sponsorship of a charity event,
consider doing more than just sending product or a gift certificate. Spend some time thinking about how you can
stand-out in the minds of the wealthy patrons by adding fun and excitement to
an event.
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