Keeping Fresh

No, I’m not talking about hygiene.  I’m talking about your mind.  If you work the same shifts, read the same kinds of books, watch the same shows on TV and have coffee at the same shop every day, you’re “best before” date will come sooner than you think.

Today’s smart-phone generation is all about FRESH.  Without instant access and rapid sharing of trends, Korean artist Psy, might never have reached a world-wide audience with Gangnam Style, and bullying and teen suicide might not have become so real to so many.

The antithesis to the way the younger generation experiences the world is to get-up, watch Global News, go to work and conduct each day like the last. 

Without having to learn the moves to Gangnam Style you can use modern technology to freshen-up your perspective.  You can see how BBC or Al Jazeera interprets what constitutes news.  You can surf Amazon to learn about new authors.  Without having to go to a travel agency, you can see pictures and learn about exotic destinations that you might add to your bucket list.  Or, go to a travel agent or library and take a young person along to show them how to “surf” old-school.

The world is becoming smaller by the nano-second.  Your current and future customers are absorbing information at a torrential rate.  By experiencing a bit of this yourself, you can learn their ways, like an archeologist studying a remote tribe.  You can feel what it’s like to read-up on the 4-C’s from a smart-phone on your way to a jewellery store.  You can know how easy it is to believe a website over your local expert who is less transparent with their wisdom.  You can find-out how a massive part of your competition is luring your clients to shop online.

Become the Indiana Jones of Jewellers.  Go into those dark caves and discover the wonders therein.  The treasure is your ability to relate to and sell more to young shoppers.