I told my new friend Daniel Ford from JCK Magazine that I
had the smartest, hardest working jewellers in Canada (and beyond) on my
subscriber list. Some of you are real
whiz-bangs in social media, so here’s what I need from you. Please tell me one thing that you’ve done or
are planning to do with social media in order to contribute to a fantastically
prosperous Christmas selling season.
I’ll put together two or three of your ideas and include them in the
“snippet” I’ve been asked to write.
Susan, Sandy & Scooter, I await your reply among others…
If you’re not actively using social media as part of your
overall marketing plan, consider the cost of joining the local golf and country
club. In many places it costs thousands
of dollars to join, and hundreds or thousands more annually. You get to buddy-up with people who have the
means to join and therefore are likely to afford nice jewellery.
What if you could join a club for free where both current
and future affluent jewellery clients can be found? Well, that’s Facebook. The members of that club will include those
who you invite and those who you attract – for free. If you give away a few contest prizes to
attract followers or engage your “club,” I’m sure the cost will fall well short
of a country club membership.
Socially yours,
TW
No comments:
Post a Comment
Note: only a member of this blog may post a comment.