"It's always been this way"

 – a blog from Seth Godin December 29, 2011

·      The only standard is impermanence.

·      It's very easy to believe that the world we live in has always been this way.

·      Your ethnic group has always had a similar standing.

·      Technology has always permitted certain kinds of interactions and is always improving.

·      Real estate values always rise from decade to decade. (Until it didn't).

·      A job has always been the standard way to make a living.

·      Your chosen religion has always been practiced the way you practice it.

·      People in positions of authority and leverage have always had degrees from famous colleges.

·      Information has always been widely available.

As soon as you accept that just about everything in our created world is only a few generations old, it makes it a lot easier to deal with the fact that the assumptions we make about the future are generally wrong, and that the stress we have over change is completely wasted.

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What assumptions do we make in the jewellery industry that hold-us back from accepting change?  Take just a moment to repeat this statement to yourself: “What I’ve learned from my experience in the jewellery industry, might not be all I need to know to predict the future.”