The Jewellery Factory in New Jersey obviously flunked
math. They advertise a $3,000 Tiffany
anniversary ring that they sell for only $699.
Later in the ad they boast that their jewellery is guaranteed to
appraise for double. So that $699 ring
will appraise for $1,400 … and it’s being compared to a $3,000 Tiffany ring …
right!
David Ogilvy said, “the heart and soul of advertising is a
BIG PROMISE.” Just make sure your big
promises make big sense.
If you haven’t already, don’t forget to notify me about who
I can contact about collecting gold scraps for Haiti (see yesterday’s
blog). I need 50 jewellers to collect an
average of 40 grams each to make my goal.
40 grams is not much but it will have a huge impact on the kids I visit
in February.
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