Design Trends to be Revealed at Western Canadian Jewellery Expo
What will be the trends for Fall 2014? What is a trend? How long does its’ popularity have to endure in order to be considered “trendy.” Is it nothing more than something popular? If that’s the case then aren’t boring run-of-the-mill designs that appeal to a broad audience trendy? Is it important to carry trendy designs, or can you distinguish yourself in your marketplace by promoting counter-trends? What does it take to start your own trend?
These questions and more will be discussed at the Western Canadian Jewellery Expo’s Connect for Success seminars on Thursday August 14th – the day before the show starts. Yours truly will be moderating a panel that includes Lilian Jensen from Customgold, Irina Lychak of Canadian Jeweller Magazine and Montreal based jewellery designer, Claire Vessot.
Other speakers will address “Top 10 Mistakes in Jewellery Display,” “Understanding Jewellery Crime Trends in Canada” and “Social Media Marketing.” Rumor has it that there may be a round-table discussion after the seminars where you can corner the speakers and discuss hot-button issues. Visit cjexpos.com for more information about the show.
I hope to see you there!