Monday, 28 January 2013
Imagine your astonishment. “Skippy” comes in to buy something for his sweetheart on Valentines day. Fliers, banners and counter-cards all over the mall are pushing beads and $149 price pointed items, but that’s not what Skippy buys. Maybe he hadn’t been paying attention to everyone telling him to spend less than $200. He sees something really spectacular, and decides to part with some his motorcycle fund in order to buy that $500 or $1,000 something. What a wonderful Valentine’s Day it will be!
There are lots of Skippys out there. They don’t know what to spend on her for Valentine’s day. They just want to make a great impression. They want to WOW her with a nice piece of jewellery. Does he know that a precious metal piece of jewellery with any level of durability is nearly impossible for $199? Not really. It’s up to you to show Skippy some options with high-style, durability and quality. If he doesn’t have a motorcycle fund to draw from and decides on the $199 diamond pendant with the microscopic chain, at least you’ve planted a seed for future purchases and also prepared him for the possibility that the chain will break.
That works with Mr. Jones too. He might have seen your ads for the $499 specials, but unbeknownst to you, Mr. Jones just received his year-end bonus and it was HUGE. He might just be interested in buying Mrs. Jones that 1 carat diamond that she’s always dreamed of.
As I always say, “when you start at the top, sometimes you end up there!”
**My video from the wedding band shop tour is pending approval from Lashbrook’s president. I don’t want to give away any trade secrets. You’ll see it soon!**