Monday, 28 January 2013

Valentine’s Day

Imagine your astonishment.  “Skippy” comes in to buy something for his sweetheart on Valentines day.  Fliers, banners and counter-cards all over the mall are pushing beads and $149 price pointed items, but that’s not what Skippy buys.  Maybe he hadn’t been paying attention to everyone telling him to spend less than $200.  He sees something really spectacular, and decides to part with some his motorcycle fund in order to buy that $500 or $1,000 something.  What a wonderful Valentine’s Day it will be!

There are lots of Skippys out there.  They don’t know what to spend on her for Valentine’s day.  They just want to make a great impression.  They want to WOW her with a nice piece of jewellery.  Does he know that a precious metal piece of jewellery with any level of durability is nearly impossible for $199?  Not really.  It’s up to you to show Skippy some options with high-style, durability and quality.  If he doesn’t have a motorcycle fund to draw from and decides on the $199 diamond pendant with the microscopic chain, at least you’ve planted a seed for future purchases and also prepared him for the possibility that the chain will break.

That works with Mr. Jones too.  He might have seen your ads for the $499 specials, but unbeknownst to you, Mr. Jones just received his year-end bonus and it was HUGE.  He might just be interested in buying Mrs. Jones that 1 carat diamond that she’s always dreamed of.

As I always say, “when you start at the top, sometimes you end up there!”

**My video from the wedding band shop tour is pending approval from Lashbrook’s president.  I don’t want to give away any trade secrets.  You’ll see it soon!**

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