Friday, 21 December 2012
Old Guys Rule!
Just when you thought that the smart-phone toting, Justin Bieber adoring, generation-next was going to take over the world, a glimmer of hope arises. One of the two reality TV shows that are my guilty pleasure is Simon Cowell’s mixed-genre talent show; The X-Factor. Last night’s final show-down was between 3 finalists. First was an uber-talented 13 year old Carly Rose Sonneneclaire. Second was a group of 5 young-ladies who were assembled out of solo-auditionists called Fifth Harmony. The third finalist was from the “over 30” category of contestants, named Tate Stevens; a married 42 year old road-construction worker with two teenage kids.
Talent has no age limit. Here’s the thing though. This show has a huge audience, but who do you think is registering votes on-line and through their cel-phones. I think the rules were that you could vote up to 10 times on your cel-phone and 10- times on your computer each week. Who’s got time like that? The younger, Justin Bieber adoring, cel-phone addicted generation-next seems to text in their sleep. I assumed that they were going to skew “Americas choice” towards one of the two younger pop-acts. To make a long story short, a humble, good-hearted, no frills, hard-working 42 year old, down-to-earth country singer managed to win The X-Factor, earning a $5 Million recording contract.
Now tell me, is it only the younger generation that you can reach and gain loyalty from via social media marketing? I think the results of last night’s X-Factor signals a turning point in on-line responsiveness.
Now get out there and enjoy this fancy new high-tech world that even the smarty-pants Mayan’s couldn’t envision.