- · Do you have the ability to show them a selection of designs in their price range?
- · Do you have a facility that caters to the added comfort that “carriage trade” clients are fond of?
Saturday, 3 November 2012
Everybody wants to make huge sales to the rich and famous in your marketplace. “It’s not fair” is a common complaint against locals who buy big expensive pieces of jewellery elsewhere. But ask yourself two questions.
I got a two-bit tour of a jewellery store the other day that knocked my socks off. Get a load of the first thing clients see as they walk-in. Even if you don’t have professional-grade fridges, granite counter-tops, leather couches and wide selection of beverages, you might want to think about doing something.