Saturday Story Time –
How to Sell a Diamond
They were the cutest couple you’ve ever seen. Both in their 40s, it was her second time and
his first time shopping for an engagement ring.
They came into the restyle and design show at Marjon Jewellers in Kamloops. Lilian had shown them numerous shapes, and
designs. The one that she was most
intrigued with was not necessarily designed to be an engagement ring, but flattered
her hand and had a nice spot to feature a 1/3rd ct or better
diamond.
These guys were holding hands and she was giddy with
excitement. Lilian picked a diamond out
of the selection we brought, installed it in a pair of tweezers and held it
over the design on her finger. They
loved it!
He asked “how-much” and the price was acceptable and they
said, “Yes please. Go ahead.” After he had his credit card-out, he said, “I
assume that’s a nice diamond you’re putting in there.” Indeed I believe it was an F/VS2 0.42ct
diamond. Lilian replied, “yes, it is one
of our best quality diamonds.” He just
kept on smiling while he held her hand and paid his deposit.
That was it. There was
no “4-Cs” explanation, they never asked the carat-weight of the diamond and
they were the happiest most appreciative clients I’ve ever seen. Everything
else fell into place. It doesn’t always
unfold this way, but remember, this only happens when you engage the buyers
personally, focusing on occasion and design.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.