Wednesday, 16 May 2012

Death of a Social Media Salesperson

I’ve been on LinkedIn for a while now.  There are a couple of thoughtful members of the Canadian Jewellery Industry Group who post compelling discussions and some who are happy to add their two-cents worth.  This building of dialog is the basis of any relationship.  You start with superficial, “hey, how’ya doin’” and progress to “did you see what happened the other day” to “I feel like what happened was wrong”.  Greetings to anecdotes to thoughts & feelings.

Most of the posts are from companies who post once introducing themselves and then giving a little sales-pitch.  They’re like the guy in the bar who’s using cheesy pick-up lines hoping that it will impress a young lady enough to lure her into his bed. 

Whether you’re using Twitter, Facebook, LinkedIn or other platform, you need to be social.  You need to become one who contributes to thoughtful or amusing or fascinating conversations.  One who proves that you are there for the long-run.  Demonstrate your beliefs and your work-ethic and your reputation will earn you the business.

In the days of Willy Loman (From Arthur Miller’s Death of a Salesman) personal relationships were built one doorstep at a time.  In 2012, we have the opportunity to establish, build and rekindle relationships without leaving the office.  These aren’t the only relationships we need, but they can be productive if you use them right.

I leave you with a quote from Willy Loman himself:

"The man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead. Be liked and you will never want."

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