Thursday, 31 May 2012
Live from Vegas - Day 2
Summary: had breakfast at the Luxury show, toured the show-floor, had an amazing lunch at Luxury’s Brazilian sponsored dining hall, helped with shopping for Steve’s retail store, met with Cheryl & Keri from Foster & Sons Jewellers, hit the pool and then off to “Todd’s Unique” restaurant for dinner. I had the best braised shortribs EVER.
The breakfast with Darcy Miller from Martha Stewart Wedding Magazine was a great reminder that it’s up to us to encourage celebrating the special occasions in people’s lives with jewellery. She encouraged all to remember that the engagement is only the start. If we continue to plant seeds for the next purchase, we’ll gain clients for a lifetime. For example, she suggested that while selling the engagement ring, you begin to suggest that the bride consider jewellery when shopping for a dress and deciding on hair and veil.
One of the most poignant illustrations of celebrating special moments was when she showed an image of a card she received while in hospital signed by her newborn daughter. The card was written as if from their the baby, who said that she didn’t have time to shop for a gift, so Daddy helped her by picking out this fabulous pair of diamond earrings for the most beautiful, loving mother in the world. She would try to be a good baby and give lots of kisses, and Mommy was welcome to give her kisses any time… This was one powerful illustration of how a husband could mark the birth of a child with a lasting token of love. There were more than a few people choking back tears, and the M.C. admitted that he might have to play a bit of “catch-up” to honor his wife to the degree that she deserved.
That was a great way to start the day. We talked to some very seasoned sales professionals on the Luxury show-floor. One of whom said, “it’s never too expensive if it sells right away.” How do you know if it will sell right away? You don’t, but you do have to give it your best guess, based upon your knowledge of your market.
I hope those of you not able to attend Vegas will get even a small glimpse of the things I’m learning as I go along. Today is day one of my social media experiment, and “no, Marie, you can’t have one of my QR code shirts.” I’ll be attending many seminars and should have lots to write about tomorrow.