Thursday, 23 February 2012
The most heinous of enemies…
The third enemy we face and I think one of the most crucial is the realm of “other consumer products and services.” Going back 30 years, people had one television that cost a good sum, but they kept it for 10 or 15 years. Nobody had an iPod. Nobody had a cel phone, and nobody had a laptop. Nobody really cared about granite countertops and it was virtually unheard-of to spend $15,000 (or three-months’ wages) on a bathroom renovation. With the loss of the DPS telling consumers to buy 1ct diamonds, spend 2 months’ salary on an engagement ring, buy tennis bracelets, journey pendants and the like, we’re all losing market share.
I daresay that the third dragon is the scariest of all. We can’t do anything about the economy. If we just let-go of our thinking that the guy down the street is the source of all our problems, we could work on this third enemy together. We could cooperate with our competitors to heighten the status of jewellery. Why do you think there are RV shows, auto shows and sportsman shows? Why do you think reality TV covers home renos, landscaping, wedding dresses and travel? Car dealers combine forces to have multi-dealer car sales. Why don’t jewellers do anything like that?
Come on people now. Smile on your brother. Everybody get together, promote love of jewellery right now!
I'll finish this crazy thought tomorrow, but Saturday I've got a big treat: a mystery guest-blogger for Saturday Story Time.