Thursday, 2 February 2012
Do you seek to be all things to all people?
I’ve said it before and I’ll say it again: You can’t market to everyone, so you’d better know who your target audience is. I remember walking past a store on boxing-day and noticing that almost every shopper in the store and almost everyone waiting in line to get-in was a female between the age of 20 and 30 years old. You probably just missed the point. THEY HAD A LINE-UP TO GET IN. Not every store did. If you sell anything to everybody, how do you generate a line-up? Unless you have a marketing budget like Pepsi and an inventory budget like Costco, you’ll never cater to everyone. The key to marketing success is to identify and go-hard after your primary audience. The message will “spill” to secondary audiences, but your 1st target market are the ones you’ll generate referrals from!