Thursday, 2 February 2012

Do you seek to be all things to all people?

I’ve said it before and I’ll say it again:  You can’t market to everyone, so you’d better know who your target audience is.  I remember walking past a store on boxing-day and noticing that almost every shopper in the store and almost everyone waiting in line to get-in was a female between the age of 20 and 30 years old.  You probably just missed the point.  THEY HAD A LINE-UP TO GET IN.  Not every store did.  If you sell anything to everybody, how do you generate a line-up?  Unless you have a marketing budget like Pepsi and an inventory budget like Costco, you’ll never cater to everyone.  The key to marketing success is to identify and go-hard after your primary audience.  The message will “spill” to secondary audiences, but your 1st target market are the ones you’ll generate referrals from!

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