Saturday, 29 September 2012
A new article in JCK claims that Social networking sights tend to drive only 1% of sales. It did say that, “social media posts are a great way to discover new products, brands, trends, or retailers.” Don’t write it off yet. The study also reveals that up to 30% of sales to repeat client sales start with a direct email.
Here’s what I see about this study. Start with a good email list of loyal clients, and a broader social network made-up of some loyals and some random “likers.” Compose and send your email campaign to earn those repeat purchases, but post the same information on Facebook. With hardly any extra effort that 1% compared to the 30% represents a 3.3% increase in sales just by cutting and pasting from one media to another. I believe that social networking will have a bigger impact on future sales, as you learn to use is more effectively.