Saturday, 29 September 2012

Social No-Sell?

A new article in JCK claims that Social networking sights tend to drive only 1% of sales.  It did say that, “social media posts are a great way to discover new products, brands, trends, or retailers.”  Don’t write it off yet.  The study also reveals that up to 30% of sales to repeat client sales start with a direct email.

Here’s what I see about this study.  Start with a good email list of loyal clients, and a broader social network made-up of some loyals and some random “likers.”  Compose and send your email campaign to earn those repeat purchases, but post the same information on Facebook.  With hardly any extra effort that 1% compared to the 30% represents a 3.3% increase in sales just by cutting and pasting from one media to another.  I believe that social networking will have a bigger impact on future sales, as you learn to use is more effectively.

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